The Yellowbelly’s of Lincoln love the St. Marks Shopping Centre, the complex offers a variety of shops and dining spaces situated in Lincoln’s bustling city centre.

Summer Events

During the Summer months, St. Marks Shopping Centre hosts a Kids Club, and last year we had the pleasure of teaming up with them to create a unique and impactful selfie opportunity that attracted lots of happy smiling families to their Summer event.

We were asked to create something truly spectacular and fun. They asked and we delivered – A giant 5-metre upside-down melting ice cream to be exact.

Kids Scream For Ice Cream

When the team at St. Marks approached us, we knew precisely where to begin. All kids love ice cream! And knowing our classic British summers, they could always use some brightening up and we thought what better way than with lots of pops of colours with our hundreds of thousands of toppings, that certainly put some smiles on all the kid’s faces.

We utilised our Tweedy 500 Christmas bauble that measures 460cm by 535cm to create the giant ice cream structure and covered the frame with hundreds of pastel-coloured acrylic discs to create the allusion of ‘hundreds and thousands’. This not only adding some extra colour to the installation, but the added colour created some fabulous photos that were shared across social media.

It took five of our ‘People in Purple’ to install the giant ice cream at St. Marks Shopping Centre. With such a dedicated team It only took a couple of hours to erect from start to finish. We positioned the frame in a desirable location to catch passers-by’s attention and to improve street appeal. The aim of the installation was to encourage new visitors to the Centre and attract families to take part in the Summer activities held by the Shopping Centre.

No installation is too big or too small, not to mention we love to get creative! So, if you’ve got an idea don’t be afraid to contact us on 01427 666026 or via email at [email protected].